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Hispanic Heritage Month is here: Celebrate by shopping from these 12 Hispanic-owned businesses

Celebrate Hispanic culture by honoring these small businesses.

As we continue to recognize Hispanic Heritage Month, which kicked off on Sept. 15, we are highlighting Hispanic-owned businesses you should know about — and continue to shop long after Oct. 15.

To kick off the celebrations, entrepreneur Ana Flores stopped by TODAY to list some of her favorite Hispanic-owned businesses — and their bestsellers — to have on your radar this month. Below, you'll see a handful of options from hand painted totes and modern takes on traditional spices, all the way to treats you and la familia will laugh all night with.

Keep reading to learn a little bit about these small businesses and shop some of their top-rated products.

Hispanic small businesses to shop from

Progeny Coffee

Maria Palacio and John Trabelsi traveled to Colombia for four years to better understand the coffee chain. There, they discovered the traditional chain was outdated and prevented farmers from making a good living. That’s where they got the idea for Progeny Coffee: a company that prioritizes farm-to-cup. In essence, Progeny Coffee is inspired to bring affordable coffee to consumers while supporting its farmers — no impact-driven or middle-man, simply quality in all aspects. 





“The New Latin Kitchen” as Loisa likes to identify themselves as. Why? They’re creating organic versions of all the standard spices and sauces found in Latin pantries. All of their products are inspired by the ingredients found in their own homes in New York City, focusing on family, tradition and culture. 

El Flavor Trio

La Funky Mexicana 

A spontaneous trip back home to Mexico reminded Fernanda of the homemade accessory designs she made as a teen. It was around this time that she was also missing home, which opened a door for her to bring a little piece of her roots to share. That’s when she was inspired to build La Funky Mexicana: a brand that embraces Mexican pride and textile art. 

La Tote Bag

Miss Rizos

The name “Miss Rizos” came from creator Carolina Contreras’ afro-curly hair-centered blog. The growth of her site eventually developed into her opening her first salon in the Dominican Republic in 2014, which created a space for those with coils, curls and waves to find additional resources and products fitted towards their hair types. And in 2023, Miss Rizos went another route and created a line of products based around Contreras’ Caribbean roots. 

Rise and Shine Sapote Oil

Deeply Healing Restorative Hair Treatment


Nopal cactus is an important plant in Mexican culture for many reasons, one being for its health and skin benefits. That’s where founder Sandra Velasquez found inspiration for her beauty and bath brand Nopalera, which centers on using the nutrient seeds and skin found in and around the plant for lasting use. And most of all, to champion Mexican rituals and Latino goods.

Dulce de Cuerpo Cactus Cream & Cactus Shower Gel Set 

Soap & Dish Gift Set

Millennial Lotería

Lotería (translated as lottery), or widely known as “Mexican Bingo,” is a popular party game amongst Mexican households. The game’s premise is to fill a portion or the entirety of your board with a chip or uncooked bean. But instead of numbers, the game uses images, words and numbers to identify each picture. This version of Lotería, however, has a 21st century twist with playful upgrades to the characters. 

Millennial Lotería: Family Fiesta Edition

Millennial Lotería Y2K Edition

TODAY contributor and lifestyle expert Alejandra Ramos previously joined TODAY with Hoda & Jenna to put six Hispanic-owned businesses on your radar that you can shop for everything from candles to makeup. Whether you're in need of the perfect gift or simply want to try something new, Ramos' picks won't disappoint.

Albisa Candles

Founded by husband-and-wife duo Isabel and Albert (which when combined, make Albisa), Albisa Candles is all about delivering nostalgia through scents and smells. The first-generation Latino immigrants have designed candles that represent staples from their upbringing, such as Cuban bread or Fabuloso, a popular cleaning product in Latino homes.

Cafetera Candle (Large)

This candle embodies what Albisa thinks café con leche smells like, the brand says. It comes in a cafetera-inspired holder, which is made from ceramic.

Cafetera Candle (Small)

You can also shop the candle in a smaller size, which has a burn time of up to 15 hours.

Cuban Bread Candle

Fresh baked bread was a staple in both Albert and Isabel's childhoods. This large candle is meant to embody the scents of the crispy loaves and their buttery, doughy centers.

Violetas Candle

This scent is inspired by a popular baby cologne in Latino culture, Violetas. As Albisa puts it, "It's what any proper Cuban baby smells like....and some of us Adults too!"

Café con Leche Candle

This candle embodies the tradition and importance of coffee in Latino culture. Isabel recalls her grandfather and Tia Norma making it for her to enjoy at any time of day.

Maravilloso (Fabuloso-Type) Candle

Every Latino knows that when you smell Fabuloso on a Saturday morning, that means it is cleaning day. This candle is meant to smell like that iconic cleaning solution, without you having to use any elbow grease.

Franca Ceramics

Jazmin de la Guardia was born and raised in Paraguay to Uruguayan and Cuban parents. From a young age, she was passionate about travel and art, and found that the two mesh with pottery. All of de la Guardia's products — which range from dinnerware to garden essentials — are handmade in Brooklyn and are available at a variety of price points.

Pride Cara Mug (Set of 6)

These bold and bright mugs don't just look good — they do good, too. A portion of the proceeds will go to The Trevor Project, a US-based organization that offers support to LGBTQIA+ youth, the brand says.

Pride Cara Coffee Cup (Set of 6)

Available for pre-order, these coffee cups boast a similar bright design to the mugs. A portion of the proceeds will also go to The Trevor Project, according to the brand.

Pillar Vase

These hand-painted mugs come in a number of different sizes, ranging from short to extra large. You can use them to hold everything from flowers to kitchen utensils.

Agua Bonita

Agua Bonita founder Kayla Castañeda lost her job during the middle of the pandemic and decided to pivot. Since she is Mexican-American, she decided to use her family's traditional agua fresca recipes to make Agua Bonita's drinks. Unlike traditional aguas frescas, Castañeda's are canned, but are made with fresh fruit and with 80% less added sugar (inspired by the fact that her grandfather was diabetic).

Variety Pack

Want a little taste of everything Agua Bonita has to offer? The brand's variety pack includes five different flavors: Hibiscus, watermelon chile, mango habanero, pineapple cucumber and sweet melon.

Alamar Cosmetics

Alamr Cosmetics is independently owned by its Cuban-born founder, Gabriella Trujillo. She wanted to create bold and beautiful palettes that pay tribute to the town of Alamar, where she was born. Trujillo, a self-taught makeup artist, always dreamed of creating her own cosmetics and defied the odds to create a line in a saturated market, Ramos says.

Reina Del Caribe Eyeshadow Palette

Looking for a highly pigmented palette? This eight-pan palette features a mix of matte and metallic shades.

Spanglish Pressed Pigment Palette

This pink-toned palette also includes a mix of shimmer and matte shades. The brand says it can be used to create looks for both day and night.

Estás Ready Kit

Grab all of the essentials at once with this kit. Inside, you'll find a makeup bag, eyeshadow palette, brushes, primer and a pair of gold hoop earrings.

Lights & Lacquer

Gearing up for your next manicure or pedicure? Try out some of the polishes, press-ons or nail art from this Latina-owned brand. Founded by Cuban-American Kathleen Fuentes, (better known as KathleenLights), a popular beauty vlogger and influencer on YouTube, Lights & Lacquer creates vegan and cruelty free products that are free of chemicals, according to the brand.

Lights & Lacquer Nail Polishes

Whether you prefer bright reds or subtle nudes, you're bound to find a shade that suits your fancy from Lights & Lacquer's collection.

Lights & Lacquer Press-On Nails

Short on time? The brand also makes press-on nails that look just as chic as any salon job.

Jam + Rico

Jam+Rico's pieces are intended to connect shoppers to the culture of founder Lisette Scott's homelands (Jamaica and Puerto Rico). Scott, an Afro-Latina based in New York City, says she found inspiration for her jewelry brand after traveling to the places where her roots were established.

Azucar Necklace

This made-to-order necklace is made from brass with 14K gold plating. The pendant, which says Azucar, translates to "sugar" in English.

La Isla Necklace (Large)

On this pendant, you'll find a few iconic symbols that represent Puerto Rico: the national flower, the fort, the cuarto guitar, banana leaf and plantain. It's a chic way to pay tribute to La Isla del Encanto.

Cowrie Bangle Gold

These gold bangles are more than just arm candy. Scott says the Cowrie shell design is a tribute to the form of currency used in West Africa during the transatlantic slave trade, and the bangle itself is a tribute to her grandmother, wore bangles all the time while.

Carmen Earrings Turquoise

Make a statement in this chic earrings! They're one way to add some color to any outfit in your wardrobe.

Maria Earrings Multi

These gold plated hoops are adorned in multi-colored semi-precious stones, each unique in shape and color. Scott says they are Inspired by her trip to Montego Bay, Jamaica.

Santia Earrings

The shape of these earrings are inspired by the banana leaf, Scott says. They are also adorned with semi-precious stones for a pop of color.